What is EXPO?
Expo is an international event held for the purpose of educating the public, sharing the innovations, promoting the advancement and supporting the cooperation. It is organized by the host country which invites the other countries, companies, international organizations, private sector players, non-governmental organizations and public. Besides, expos offer an all-purpose event with its outstanding exhibitions, diplomatic contacts, business meetings, public discussions and live performances considering the broad range of participants ranging from the top decision makers to children.
This part explains 4 reasons of why EXPOs are the matchless events, from the perspectives of various groups
For International Community: EXPO is a dialogue platform for cooperation and improvement.
EXPO brings the whole world together to find solution for the basic problems of mankind. This challenge creates the theme of EXPO. The theme of 2015 Milan was "Feeding the Planet, Energy for Life". On the other hand, the theme of Astana 2017 will be "Future's Energy."
How is this theme aimed in practice? Firstly, it gives all participants the opportunity of building an exhibition area or pavilion. They exhibit their experiences and the innovations in these fields and their ideas about the theme. Furthermore, conferences, workshops and discussions are held as well as the diplomatic and professional meetings. Such activities allow the participants to exchange ideas, obtain solutions and establish new collaboration links.
EXPOs offer an insight to the future due to intellectual promotion. For instance, 2010 Shanghai was dedicated to raise the life quality in the cities with the publication of "Shanghai Manual – A guide for sustainable urban development of the 21st century." 2012 Expo Yeosu published "Yeosu Notice for the living ocean and coasts" to mobilize the International Community.
For Public: EXPO is an educational and entertaining experience.
EXPO is an experience that combines the education and entertaining and reveals a wide array of exhibitions, activities and performances. EXPO Area is an attraction center with its innovative architecture. However, interactive exhibitions, leading-edge technologies and dense cultural program of EXPO offer an unforgettable experience.
A typical day in EXPO is as follows: A tour on the Arctic Ocean through the digital technologies (Russian pavilion, Expo Yeosu 2012), watching the performance of robot playing flute (Expo Aichi 2005) and attending a discussion on the sufficiency of energy in cities (Expo Astana 2017), listening the concert of Santana (Hanover 2000) and in the evening, watching the performance of Cirque du Soleil (Zaragoza 2008).
Number of visitors demonstrates the success of these events. 19 million and 22 million people visited Hanover 2000 and Aichi 2005, respectively. Shanghai 2010 set a record with sales of 73 million tickets.
For host country: EXPO is a tool for branding and development of the country.
Since EXPO is one of the events that can attract the world leaders and decision makers as well as millions of visitors, it is a rare chance for a country to strengthen its image and status as a key actor at international level. In 2000, Hannover Expo provided Germany the opportunity of showing the new situation of a united country. Expo 2017 Astana with the theme of Future's Energy aims at increasing the international attraction of Republic of Kazakhstan which is 23 years old and consolidates the key role of the sustainable energies in development.
Besides, EXPO is a excellent way of promoting the progress. This event increases the development of infrastructure, the transportation network and the habitation capacity, creates employment opportunities and develops the global business and investment environment of the country.
This local and national progress increase further with the proper reuse of EXPO area. Following the event, EXPO area is transformed to comply with the economic, social and cultural needs of the region. For example, Expo 1998 Lisbon created a field and became a significant economy center of the city. Moreover, Expo 2010 Shanghai turned the Expo area into a large cultural and entertainment industry.
For Participants: EXPO enables international social solidarity and economic opportunities.
EXPO countries host the event to enable participation of the international organizations, non-governmental organizations and companies and be a part of the exhibition with the pavilions assigned for them. The participants are given the chance of exhibiting their achievements, cultures, products etc. to international visitors. EXPO contributes not only to the international image of the companies but also to the development of the activities.
Horticultural EXPO provides a unique opportunity of jointly thinking and producing solutions about relaying the concepts focused by the world such as living spaces of the next generations, natural resources, and accordingly the livelihoods, sustainable development and eco-life to children, and the effect of the urban life on nature and of sharing them globally.
Expos strengthen the cooperation links between the host countries and the other countries. Additionally, they enable them to promote their products. Companies can extend their markets by attending the events, meetings and organizations held with the other countries and investors and dealing with a new audience. Lastly, expos give the international organizations and non-governmental organizations the chance of raising the awareness of the issues they support.